YEAR / 2025
Western Republic
Email Marketing
Strategy
Digital Marketing
Content Creation
E-Commerce
With a brand launch fast approaching, Western Republic engaged Baseline to design, build, and deploy a full suite of Klaviyo email automations, from scratch, all within a 5-day turnaround. The goal was to establish a high-converting, pre-launch email ecosystem that would support customer engagement from day one.
The Challenge
As a new brand entering the premium grooming market, Western Republic had no email infrastructure in place. With launch just days away, they needed a complete lifecycle strategy, plus design, copy, and development, executed at speed and to a high standard.
The key challenges included:
No existing flows or data benchmarks
Limited time for testing or iteration
Tight deadline to go live before the official brand launch
Need for a consistent brand voice and visual identity throughout all touchpoints
The success of the launch depended on getting the email foundation right… fast.
What We Did
1. Full Email Flow Strategy
Audited customer journey touchpoints to map high-impact flow opportunities
Defined objectives and structure for each flow (e.g. retention, recovery, post-purchase loyalty)
2. Automation Development in Klaviyo
Built and deployed core lifecycle flows including:
Welcome Series
Abandoned Cart
Checkout Abandonment
Post-Purchase
Browse Abandonment
3. Creative & Copy Execution
Designed clean, on-brand templates optimised for mobile and high engagement
Wrote conversion-focused copy tailored to each journey stage
Implemented dynamic content to personalise messaging based on user behaviour
4. Rapid Turnaround & QA
Delivered full flow suite within 5 days
Completed thorough testing across all devices and scenarios
Provided documentation for client handover and future iteration
Outcome
Although the brand was pre-launch and lacked historical data, early flow performance exceeded expectations, with strong click-through rates and consistent 'placed order' activity across core automations.
The project laid a scalable foundation for future email marketing growth — with all critical flows fully operational from day one.
Client feedback was overwhelmingly positive, noting speed, quality, and professionalism:
“Harrison & Baseline were great to work with. Incredibly quick, communicative, talented and went above and beyond. Highly recommended!"
Final Word
In high-pressure, high-speed environments, execution matters. Baseline delivered a complete email automation system, from strategy to deployment, in under a week, setting Western Republic up for launch success with a polished and performance-ready Klaviyo setup.
